Times, sessions and speakers are subject to change. Sessions may be categorized under more than one topic. When selecting topics, please note that you may need to deselect your previous selections or choose "Clear Selections" as multiple selections can be made at once.
Please note: The live broadcast times will all take place during eastern daylight savings time.
Seeing revenue figures from cannabis growers can be an powerful incentive to join the green rush, but making sense of it can be challenging. In this session, learn from experts who’ve already made the switch by converting existing greenhouses or farms to grow cannabis and/or hemp. Whether you’re in traditional agriculture and want to add Cannabis to your portfolio, or in medical or adult-use cannabis and want to explore hemp, here’s what you need to know about the different crop needs, growing conditions and regulations to be successful in your new endeavor.
‘Best Companies to Work For’ (ranked by Cannabis Business Times and Cannabis Dispensary in partnership with Best Companies Group) share insights into creating a great company culture that will help you gain an advantage in attracting top executives -- and employees at all levels. Plus, learn how these companies approach finding the best people for leadership and other key positions.
Leading cannabis (drug cannabis and hemp) cultivators will share their cultivation secrets for maximizing plant health, cannabinoid and terpene profiles, and yield. Plus gain insights into combatting weather-related challenges, using cover crops offseason, maximizing efficiencies and more.
A deep dive into global cannabis industry, from drug-cannabis to hemp/CBD, what products are hot, what trends are emerging, what the future holds as markets expand worldwide.
Dispensary operators from both medical-only and adult-use markets share what it takes to launch a successful retail cannabis business, covering every detail from hiring, building SOPs and managing a company budget to dealing with vendors, providing exceptional customer service and navigating a complex and everchanging regulatory landscape.
How to ensure you control and profit from your intellectual property (genetics/cultivars, processes, etc.). Plus learn essentials for creating licensing and royalty agreements for breeders/growers and product manufacturers.
Learn about unique approaches and best practices for loyalty programs to strategically target customers based on their interests and demographic information. Dispensaries that have been successful will share their secrets, what’s worked best for them and how they use these marketing techniques to grow their customer base.
Securing a cannabis business license is one of the most basic—but perhaps one of the most daunting—first steps in launching a business in this increasingly complex and competitive industry. Experts who have gone through the process provide insight on how to create a winning license application, from navigating the actual writing of the application to how to decide where to locate, build a team, establish relationships with local and state officials, and make your application stand out from the crowd. A can’t miss session for any new or expanding business.
Lean Management is strategy used in many other industries and is based on principles on making the most of inputs, and finding and reducing waste. In other words, doing more with less. In this session, two leading cultivators who have applied Lean Management practices to their operations will explain the foundations of Lean Management and how it has impacted their production methods and bottom line. You’ll learn how applying lean practices to your business can help you maximize yield, improve production efficiency, reduce costs, reduce shrinkage, and even boost employee morale.
Cannabis breeding is an opportunity to (re)create. With careful planning and diligence, breeders can manipulate a cultivar’s height, width, yield, phytochemistry, disease resistance and so much more. But what market forces should breeders consider when selecting genetics? How do you find commercial success for such painstaking work? What can cultivators do to communicate their needs and wants, and how can breeders translate that into new varieties?
In this wide-ranging session, expert breeders share their thoughts on the state of the cannabis breeding market and what might lie ahead.
From the ins and outs of text marketing (Legal issues, state regulatory variances, content best practices) to digital marketing strategies, learn how to use some of the most effective marketing techniques to gain new customers and increase loyalty and per-customer spend.
Gain insights from one of the foremost experts in hemp diseases, Dr. Janna L. Beckerman, Professor and Extension Plant Pathologist in the Department of Botany and Plant Pathology at Purdue University, to help you identify and treat (as well as try to prevent) pathogens affecting your hemp crop to minimize damage and widespread affectation.
Learn how to use customer analytics/data analysis to drive inventory decisions, balance supply/demand and boost sales through integration with merchandising techniques.
Establishing a brand that tells a company’s story, earns customer trust and weaves together products, store design and visual marketing requires much thought and consideration. Learn about the objectives, starting concepts and overall business strategies used to develop and grow brands as experts share advice on how to integrate those brands into various company departments, overcome the challenges of product vs. company brands, convey ROI to shareholders and incorporate everything from lighting to package design into a brand’s message.
Learn from Marguerite Bolt, Hemp Extension Specialist in the Department of Agronomy at Purdue University the types of hemp production, risks associated with a new crop, and where they can find resources to help you on this wild hemp journey.
Dr. Brian Jackson, Director of Horticultural Substrates Laboratory, North Carolina State University, shares the results of his latest research on optimizing the root zone environment for maximum plant health and yield -- from substrate selection to water/irrigation, pH, diagnostics, problem solving and more.
As cannabis prohibition crumbles, research is beginning to trickle out of major universities around the globe. Using the same meticulous methodology and peer-review process that has been used for flower, vegetable and agronomic crops, a better understanding of the plant physiology responsible for higher flower yields and cannabinoid and terpenoid profiles is emerging. Robert Eddy will interpret these scientific reports on fertilization, lighting, propagation and controlled stress induction, relating them to new products and applied techniques in growers' terms. Additionally, he will touch on the new Dutch research on greenhouse environmental control techniques that improve plant vigor and yield by maintaining the plant balances of energy, water and sugars.
Creating a Platform for Industry-Driven Education Training and educating budtender/patient care specialists, as well as educating medical practitioners and patients/consumers about the endocannabinoid system (and the fallacies of the sativa, indica, hybrid terminology) to improve patient care, customer experiences and build trust among your patient/consumer base.