Schedule of Events

Cannabis Conference 2020 Virtual

Times, sessions and speakers are subject to change. Sessions may be categorized under more than one topic. When selecting topics, please note that you may need to deselect your previous selections or choose "Clear Selections" as multiple selections can be made at once.

Please note: The live broadcast times will all take place during eastern daylight savings time.

12:15 PM – 1:15 PM
Expand Your Greenhouse Operations or Farm Into Cannabis (Including Hemp)
Launch, Expansion, Business

Seeing revenue figures from cannabis growers can be an powerful incentive to join the green rush, but making sense of it can be challenging. In this session, learn from experts who’ve already made the switch by converting existing greenhouses or farms to grow cannabis and/or hemp. Whether you’re in traditional agriculture and want to add Cannabis to your portfolio, or in medical or adult-use cannabis and want to explore hemp, here’s what you need to know about the different crop needs, growing conditions and regulations to be successful in your new endeavor.



12:15 PM – 1:15 PM
Create a 'Best Cannabis Company to Work For' to Attract and Retain Top Talent
Launch, Expansion, Business

‘Best Companies to Work For’ (ranked by Cannabis Business Times and Cannabis Dispensary in partnership with Best Companies Group) share insights into creating a great company culture that will help you gain an advantage in attracting top executives -- and employees at all levels. Plus, learn how these companies approach finding the best people for leadership and other key positions.




12:15 PM – 1:00 PM
Into the Great Wide Open: Outdoor Cultivation
Cultivation & Hemp
12:15 PM – 1:00 PM
Deal-Making Summit: Part I
Deal-Making Summit
To kick off the Cannabis Conference 2020 Deal-Making Summit, attendees will learn about the current landscape of capital raises and fervent M&A activity. Market consolidation is an ongoing trend in the industry, so our experts will walk you through what you need to know to capitalize on new opportunities and seek out helpful investors. A robust Q&A session will follow.



12:15 PM – 1:00 PM
Find Your Ideal Genetic Line-Up: Cannabis & Hemp
Cultivation & Hemp
In this in-depth analysis of THC rich cannabis and hemp genetic characteristics, learn how to navigate which types of varieties would do best for your environment, as well as your business model. Understand the nuances of different cannabis families (such as Thai, Colombian, Jamaican, Afghani, Nepalese, etc.) as well as what traits you should look when growing for different hemp products (flower, extracts, seed, fiber, etc.).



12:15 PM – 1:15 PM
The Global Cannabis Market Forecast and Legal Landscape
Launch, Expansion, Business
12:15 PM – 1:00 PM
Spotlight Session: Dispensary Execs Share Lessons Learned
Dispensary
1:00 PM – 2:00 PM
Biopesticides: What Are They and How Can You Use Them
Cultivation & Hemp
1:00 PM – 2:00 PM
Lighting and Its Impact on Plant Growth and Cannabinoid Production: The Latest Research
Cultivation & Hemp
1:00 PM – 1:30 PM
Technology & Solutions Session
Technology & Solutions Session
1:00 PM – 2:00 PM
Spotlight Session: Cultivation Execs Share Lessons Learned
Cultivation & Hemp
1:15 PM – 2:15 PM
How to Launch a Cultivation Business
Launch, Expansion, Business
1:15 PM – 2:15 PM
How to Launch a Medical or Adult-Use Dispensary
Launch, Expansion, Business

Dispensary operators from both medical-only and adult-use markets share what it takes to launch a successful retail cannabis business, covering every detail from hiring, building SOPs and managing a company budget to dealing with vendors, providing exceptional customer service and navigating a complex and everchanging regulatory landscape.




1:15 PM – 2:15 PM
Protect Your IP and Create Good Licensing Agreements So You Don't Lose Out
Launch, Expansion, Business

How to ensure you control and profit from your intellectual property (genetics/cultivars, processes, etc.). Plus learn essentials for creating licensing and royalty agreements for breeders/growers and product manufacturers.


1:15 PM – 1:45 PM
Exclusive Meet-Up: How to Become a Best Company to Work for in Cannabis
Launch, Expansion, Business
If you're looking to bolster your company's reputation as a great place to work to help attract and retain great talent, join this exclusive meetup. You will learn more about how to enter your company into the Best Companies to Work For in Cannabis, what's involved in the process, and the benefits to your company and its impact on your company culture.

1:30 PM – 2:45 PM
Dispensary Marketing: The Best Options for Growing Your Customer Base and Fostering Loyalty
Dispensary

Learn about unique approaches and best practices for loyalty programs to strategically target customers based on their interests and demographic information. Dispensaries that have been successful will share their secrets, what’s worked best for them and how they use these marketing techniques to grow their customer base.




1:30 PM – 2:45 PM
Deal-Making Summit: Part II
Deal-Making Summit
2:15 PM – 2:45 PM
Technology & Solutions Sessions: How to Leverage Lighting to Meet Your Business Goals
Technology & Solutions Session
Sponsored By
Don’t miss this discussion featuring Fluence by OSRAM’s Taylor Kirk, who will discuss how technology is improving cultivation in indoor and greenhouse operations, the paths to success when upgrading horticultural lighting technology, as well as how these improvements will impact your operation’s return on investment (ROI).

2:15 PM – 2:45 PM
Technology & Solutions: Building Your Grow – Where to Start
Technology & Solutions Session
Sponsored By
Construction of cultivation facilities presents a number of unique challenges for any construction team. With the right team in place, commercial cultivators can minimize construction delays and budget overruns and build a facility focused on maximizing the value of capital expenditures and minimizing operational expenses. Join this panel to learn how to put together the right construction team and avoid costly pitfalls.



2:45 PM – 3:45 PM
Creating a Winning License Application
Launch, Expansion, Business

Securing a cannabis business license is one of the most basic—but perhaps one of the most daunting—first steps in launching a business in this increasingly complex and competitive industry. Experts who have gone through the process provide insight on how to create a winning license application, from navigating the actual writing of the application to how to decide where to locate, build a team, establish relationships with local and state officials, and make your application stand out from the crowd. A can’t miss session for any new or expanding business.




2:45 PM – 3:45 PM
Lean Management and Six Sigma in Cultivation and Farming
Cultivation & Hemp

Lean Management is strategy used in many other industries and is based on principles on making the most of inputs, and finding and reducing waste. In other words, doing more with less. In this session, two leading cultivators who have applied Lean Management practices to their operations will explain the foundations of Lean Management and how it has impacted their production methods and bottom line. You’ll learn how applying lean practices to your business can help you maximize yield, improve production efficiency, reduce costs, reduce shrinkage, and even boost employee morale.




2:45 PM – 3:30 PM
Deal-Making Summit: Part III
Deal-Making Summit
For those looking into the sell-side of acquisition deals, we’ll close out the Deal-Making Summit with an in-depth look at how to prepare your business to be bought (or otherwise combined into a larger entity). Do you have a vision for your company that includes some form of exit ramp? Where do you see your business in five years? This session will clarify how to think about the short and long term and how to continually position your business for investment success in a shifting marketplace.



2:45 PM – 3:45 PM
Selective Excellence: A Curated Talk on Breeding
Cultivation & Hemp

Cannabis breeding is an opportunity to (re)create. With careful planning and diligence, breeders can manipulate a cultivar’s height, width, yield, phytochemistry, disease resistance and so much more. But what market forces should breeders consider when selecting genetics? How do you find commercial success for such painstaking work? What can cultivators do to communicate their needs and wants, and how can breeders translate that into new varieties?

In this wide-ranging session, expert breeders share their thoughts on the state of the cannabis breeding market and what might lie ahead.






2:45 PM – 3:30 PM
Dispensary Intensive: Text Marketing, SEO and Other Digital Approaches to Increase Traffic and Sales
Dispensary
2:45 PM – 3:45 PM
The Diagnosis and Management of Hemp Pathogens
Cultivation & Hemp
2:45 PM – 3:45 PM
Facility Design: Indoor
Launch, Expansion, Business
2:45 PM – 3:45 PM
Facility Design: Greenhouse
Launch, Expansion, Business
Learn from seasoned cannabis greenhouse operators the intricacies of designing a structure that maximizes the use of natural resources to minimize production costs while maintaining environmental control. Gather tips on structure positioning, design, materials, technologies to consider, and much more.



3:30 PM – 4:15 PM
Using Data to Boost Sales
Dispensary
3:45 PM – 4:15 PM
Technology & Solutions: How to Select the Optimal Growing Mix According to the Cultivation Stage
Technology & Solutions Session
Sponsored By
In this Technology & Solutions session, Pierre-Marc de Champlain, director of technical services for Berger, will share important information on various substrates used in both cannabis and hemp production, including key features and benefits of each type, selection criteria for propagation and production mixes (for both vegetation and flowering), and considerations to keep in mind for various propagation techniques like growing from seed, clones or tissue culture.

4:15 PM – 5:15 PM
Growing a Brand
Launch, Expansion, Business

Establishing a brand that tells a company’s story, earns customer trust and weaves together products, store design and visual marketing requires much thought and consideration. Learn about the objectives, starting concepts and overall business strategies used to develop and grow brands as experts share advice on how to integrate those brands into various company departments, overcome the challenges of product vs. company brands, convey ROI to shareholders and incorporate everything from lighting to package design into a brand’s message.



4:15 PM – 5:15 PM
Embarking on the Hemp Journey
Launch, Expansion, Business
4:15 PM – 5:15 PM
Root Zone Management
Cultivation & Hemp
4:15 PM – 5:15 PM
How Plant Science Is Impacting Cannabis Cultivation
Cultivation & Hemp

As cannabis prohibition crumbles, research is beginning to trickle out of major universities around the globe. Using the same meticulous methodology and peer-review process that has been used for flower, vegetable and agronomic crops, a better understanding of the plant physiology responsible for higher flower yields and cannabinoid and terpenoid profiles is emerging. Robert Eddy will interpret these scientific reports on fertilization, lighting, propagation and controlled stress induction, relating them to new products and applied techniques in growers' terms. Additionally, he will touch on the new Dutch research on greenhouse environmental control techniques that improve plant vigor and yield by maintaining the plant balances of energy, water and sugars.




4:15 PM – 5:00 PM
Spotlight Session: Cannabinoid and Terpene Science
Dispensary

Creating a Platform for Industry-Driven Education Training and educating budtender/patient care specialists, as well as educating medical practitioners and patients/consumers about the endocannabinoid system (and the fallacies of the sativa, indica, hybrid terminology) to improve patient care, customer experiences and build trust among your patient/consumer base.





4:15 PM – 5:00 PM
Monitoring and Improving Company Performance and Capital
Launch, Expansion, Business
Generating revenue and securing capital is just half the battle. Smart capital allocation and process improvement is key to long-term survival and profitability. Join Trulieve CEO Kim Rivers and Cannabis Conference Editorial Director Noelle Skodzinski for this Fireside Chat-style session, where they'll discuss how to evaluate your company's financial performance and implement strategies that will drive the financial success of your business.


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