Cannabis Conference 2020 Keynote Highlight

Keynote: Fireside Chat With Jim Belushi

Tuesday, September 2, 2020

10:00 AM - 11:00 AM

An actor, comedian and musician who is world famous for his roles in the TV sitcom “According to Jim” and as a featured performer on “Saturday Night Live,” as well as dozens of movies spanning more than three decades, Jim Belushi is a funny man who is serious about cultivating cannabis.

In 2015, under the Oregon Medical Marijuana Program (OMMP), he began developing Belushi’s Farm, situated on 93 acres in Oregon’s Rogue Valley, “as a gateway to healing,” says Belushi on his farm’s website. “Every time I cultivate the land, I get pulled more and more into the medicine and the joy of this work. … It has changed me as a man.”

Cannabis Conference 2020 welcomes Jim Belushi for this special keynote that will explore his biggest challenges running a cannabis cultivation business, lessons learned in this unique industry, his hopes and plans for the future, the role of celebrity in the industry, and much more.

Jim Belushi

Jim Belushi
Belushi's Farms

Jim Belushi is the founder of Belushi’s Farm cannabis, where his sprawling and spiritual 93 acres along the Rogue River plays home to a range of offerings—from Belushi’s Secret Stash, to The Blues Brothers, to Captain Jack’s Gulzar Afghanica, a rare strain from the Hindu Kush region that became known in the ’70s as “The Smell of SNL.” Having suffered the loss of his brother John to an overdose and his own journey, learning and healing through cultivating cannabis, Belushi is an outspoken proponent of the plant’s beneficial properties across a spectrum of uses. From enhancing joy and quality of life, mitigating trauma and managing pain, to a harm reduction approach and rebuttal of the opioid abuse epidemic, he advocates for patient rights and adult-use legalization while empowering craft farmers to thrive in economies of scale.

A seasoned Second City and “Saturday Night Live” alumni, Belushi has starred in a selection of critically acclaimed movies ranging from “Trading Places” to “Wonder Wheel,” working with famed directors like Oliver Stone, David Lynch and Michael Mann. He has also served as an executive producer, music composer, director, book author, and Broadway star. His own television show “According to Jim” aired for 182 episodes during eight seasons with the family favorite launching into off-net syndication. Along with Larry Joe Campbell and other talented Second City alum, Jim Belushi and the Board of Comedy perform improv sketch comedy at colleges, clubs, performing arts centers and venues nationwide. And, together with Dan Aykroyd, Belushi tours the globe as Brother Zee of the iconic Blues Brothers. Additionally, he headlines his own music group The Sacred Hearts, which is the official house band for the House of Blues brand of venues.

With 42 years in the public eye and his professional career further inspired by the beauty and healing power of cannabis, Belushi has actively engaged in several projects benefiting the region around Belushi’s Farm. In Medford, he is helping reconstruct the historic Holly Theater to bring the 1930s Spanish Colonial movie palace back to life as Southern Oregon's largest indoor concert venue. In Eagle Point, Belushi is assisting with the reconstruction of The Butte Creek Mill, destroyed in a 2016 electrical fire, to preserve its heritage, build community, and improve the environment. And where he looks to have the most profound impact, he’s working vigorously with scientists and the Oregon Liquor and Cannabis Commission and Portland City Council to create an opioid trade program where Veterans, the infirmed, downtrodden and addicted can have a place for healing for low to no cost.

In the words of Dan Aykroyd, “if John had been a pothead, he’d still be alive today.”

Photos by Tyler Maddox

Produced By