Schedule of Events

Cannabis Conference

Exhibit Hall Hours

Tuesday, August 24 - 5:30 PM - 7:30 PM
Wednesday, August 25 - 10:00 AM - 5:00 PM
Thursday, August 26 - 10:00 AM - 2:00 PM

Times, sessions and speakers are subject to change. Sessions may be categorized under more than one topic. When selecting topics, please note that you may need to deselect your previous selections or choose "ALL" as multiple selections can be made at once.

08:00 AM – 07:30 PM

Registration Open
General Session

10:00 AM – 11:10 AM

ALL-ACCESS PASS: Create a Winning License Application
All Access Cultivation Dispensary Extraction

Securing a cannabis business license is one of the most critical—and perhaps one of the most daunting—first steps in launching a business in this increasingly complex and competitive industry. Make your application stand out from the crowd with takeaways from this can’t-miss session for any new or expanding business.

In this session you’ll learn:
• How to navigate the most important aspects of application writing;
• Strategies for finding team members that can win over regulators;
• How to establish relationships with local and state officials; and
• Best advice from experts with proven track records of success.

Zeta Ceti
Moderator / Speaker Zeta Ceti Founder/CEO Green Rush Consulting View Bio
Erin Alexander
Speaker Erin Alexander Associate General Counsel Cresco Labs View Bio
Sumer Thomas
Speaker Sumer Thomas Senior Project Manager Canna Advisors View Bio

10:00 AM – 11:10 AM

ALL-ACCESS PASS: How to Build and Set Up an Extraction Facility
All Access Extraction

Building a successful cannabis processing/extraction lab requires technical, market and business expertise. Learn what you need to know to help ensure your lab’s success—from experts with experience designing, building and operating butane, CO2, ethanol and solventless labs.

In this session, you will take away:
• An understanding of market competition, types of extraction methods for your end-product goals, and technical equipment needs; and
• Best practices for launching and managing a processing lab facility, including space and safety requirements, lab layout for efficient workflow, required expertise and more;
• Economic considerations such as estimating and adding efficiencies to the process, determining overall costs and projecting margins.

Rudy Ellenbogen
Speaker Rudy Ellenbogen Managing Partner and CEO Planta Scientific View Bio

10:00 AM – 11:10 AM

ALL-ACCESS PASS: Maximize Efficiencies, Lower Production Costs, Improve Quality
All Access Cultivation Hemp

Price point will always be a purchasing factor for many cannabis patients and consumers, but quality continues to give cultivators a competitive edge in competitive markets. As such, cultivators are continuing to find new ways to produce the highest yields of the highest quality product possible, while improving processes and making responsible financial decisions for their businesses.

In this quick-fire tips session, you’ll learn:
• Strategies for streamlining workflow;
• Where automation can help reduce costs (and how to evaluate ROI);
• How and where to look for budget inefficiencies; and
• How to foster an environment that promotes good ideas from the bottom up.

Emily Kowalski
Moderator / Speaker Emily Kowalski Vice President of Cultivation LeafLine Labs, LLC View Bio
David Holmes
Speaker David Holmes Founder/CEO Clade9 View Bio
Rick Fisher
Speaker Rick Fisher Chief Revenue Officer Canndescent View Bio

10:00 AM – 11:10 AM

ALL-ACCESS PASS: Moving to a Cashless Industry: The Ins and Outs of Cannabis & Hemp Banking and Credit Unions
All Access Cultivation Hemp Dispensary Extraction

History was made in 2020 when the U.S. House of Representatives passed the SAFE Act —which aims to ease banking restrictions for the federally illegal cannabis industry. However, with the act stalled, plant-touching businesses today still aren’t afforded the same opportunities in banking, sales transactions, payroll and more. And while hemp is legal, the vast majority of banks won’t service hemp business either. Finding options is essential for the success of every cannabis and hemp business.

Hear from financial experts in the cannabis and banking industries who will share:
• What it takes to secure a banking relationship and other options to explore;
• Financial security considerations;
• Possible improvements to expect with the new Biden administration.

Zach Mentz
Moderator Zach Mentz Senior Editor Cannabis Business Times and Cannabis Dispensary View Bio
Alan Hanson
Speaker Alan Hanson Attorney Gleam Law View Bio
Cort Jensen
Speaker Cort Jensen Chief Attorney Montana Department of Agriculture View Bio

11:20 AM – 12:30 PM

ALL-ACCESS PASS: Facility Design - Indoor
All Access Cultivation Hemp

Indoor cultivation provides growers with a major advantage: the ability to control nearly every aspect of cannabis cultivation—from temperature, to humidity, lighting, airflow, odor control and more. However, a poor indoor design could cause expensive bottlenecks in workflow and/or be severely detrimental to plant health.

In this detail-rich session, experts share tips and pitfalls to avoid when designing indoor cannabis cultivation facilities, including:
• Site selection;
• Utility considerations and sustainability in design;
• Personnel and resource efficiency;
• Important equipment considerations and how to properly size equipment for your needs;
• Designing for workflow efficiency and scalability;
• Pest and disease prevention strategies;
• & much more

Shawn Fisher
Moderator / Speaker Shawn Fisher Founder ARCH7 View Bio
Anthony Winston III P.E.
Speaker Anthony Winston III P.E. Owner & Electrical Engineer Winston Engineering Inc. View Bio
Kevin Kuethe
Speaker Kevin Kuethe VP of Cultivation Lume Cannabis Co. View Bio
Troy Meadows
Speaker Troy Meadows Co-Founder and Chief Marketing Officer Legion of Bloom View Bio

11:20 AM – 12:30 PM

ALL-ACCESS PASS: Facility Design - Greenhouse
All Access Cultivation Hemp

Building (or retrofitting) a greenhouse structure for cultivation provides tighter environmental control than an outdoor operation, but also maximizes the use of natural resources, like sunlight. Learn from seasoned cannabis greenhouse operators the intricacies of building a structure that is highly efficient yet keeps production costs low.

In this session, you’ll take away tips on:
• Climate location factors;
• Materials selection (e.g., glass, polycarbonate, aluminum, galvanized steel, etc.);
• Designing for tight environmental controls and workflow efficiency;
• Automated equipment and technologies to consider (e.g., HVAC, odor control, supplemental lighting, etc.;
• & much more

Dr. Nadia Sabeh
Moderator Dr. Nadia Sabeh President & Founder Dr. Greenhouse Inc. View Bio
Michelle Hackett
Speaker Michelle Hackett President Riverview Farms View Bio
Robert Eddy
Speaker Robert Eddy Consultant CEA Consultancy View Bio

11:20 AM – 12:30 PM

ALL-ACCESS PASS: Expand Your Medical Dispensary to Adult-Use: What You Need to Know
All Access Dispensary

Bringing your business to a recreational market is a substantial route to company growth. However, many factors are at play that can hinder or ensure success with such a major business change. Get ready to pivot your dispensary to serve recreational consumers with these considerations from experts who’ve already made the leap (and learned the hard lessons along the way).

In this session, you’ll learn about:
• Regulatory and compliance considerations for adult-use markets;
• How to ensure you continue to serve your patients while expanding your customer base;
• Inventory management for maximizing sales to patients and consumers;
• Logistical essentials, such as parking, in-store traffic flow, staffing needs and added security needs;
• Marketing to adult-use consumers;
• & much more

Eric Sandy
Moderator Eric Sandy Digital Editor Cannabis Business Times/Cannabis Dispensary View Bio
Lilach Mazor Power
Speaker Lilach Mazor Power Founder and CEO Giving Tree Dispensary View Bio
Wanda James
Speaker Wanda James Founder & CEO Simply Pure View Bio

11:20 AM – 12:30 PM

ALL-ACCESS PASS: Outdoor Cultivation Strategies for Environmental Variables & Disaster Preparedness
All Access Cultivation Hemp

Unpredictable weather patterns put outdoor cultivators in a precarious position of growing a crop that might never see full maturity due to extreme temperatures, rain, fires, or even swarms of plant-eating pests.

In this session, you’ll learn about:
• Best practices to protect your outdoor crop from unexpected temperature swings and harsh elements;
• Strategies for biological pest control;
• Lessons learned during last year’s wildfire season; and
• How to plan ahead and create a harvest road map that can be flexible with weather patterns.

Theresa Bennett
Moderator Theresa Bennett Editor Hemp Grower View Bio
Mason Walker
Speaker Mason Walker Co-Owner/CEO East Fork Cultivars View Bio

12:30 PM – 01:30 PM

Networking Lunch and Refreshments
All Access

12:30 PM – 01:15 PM

Mobile Video Surveillance Solutions- Vehicle Security
Technology & Solutions Session
Sponsored By

In this session Safety Vision will be explaining the benefits of having security systems in one of, if not, the most vulnerable areas of cannabis operations, transportation. Companies are at risk of losing product and cash during transportation and on board surveillance systems can assist in providing a sense of security while pickup’s and deliveries are taking place. Safety Vision will explain how these systems can not only capture potential robberies, but prevent them as well. Safety Vision will also explain other concerns on the road that can be monitored and recorded such as collisions and provide helpful data for accident investigations. Safety Vision will take a deep dive into the advantages of these systems and how they work to your benefit.

Ryan Neal
Speaker Ryan Neal Account Executive Safety Vision LLC View Bio

01:30 PM – 02:00 PM

Welcome Address & State of the Industry 2021
General Session

Editorial Director Noelle Skodzinski will share a dynamic overview of the North American cannabis and hemp industries, based on exclusive research and in-depth reporting from Cannabis Business Times, Cannabis Dispensary, and Hemp Grower magazines, along with data from its research partners.

Hear about:
• Plant-touching businesses’ biggest challenges and opportunities in 2021;
• Notable trends and new market developments;
• The continuing ripple effect of legalization since November 2020 election; and
• Predictions on how the industry will operate and grow in a post-COVID world.

Noelle Skodzinski
Speaker Noelle Skodzinski Editorial Director Cannabis Business Times/Cannabis Dispensary/Hemp Grower View Bio

02:10 PM – 03:00 PM

Keynote: A Fireside Chat With Sherbinskis’ Mario Guzman
General Session

Creating a cannabis brand as well-known and respected as Sherbinskis involves much more than cultivating quality plants and telling a good story. It takes an unwavering passion for cannabis, belief in its medicinal properties and commitment to innovation to build a brand recognized worldwide.  In this candid interview led by Cannabis Conference Digital Editor Eric Sandy, Sherbinskis Founder and Chief Creative Officer Mario Guzman will tell his dynamic cannabis story—from his humble beginnings as an entrepreneur working from his garage to becoming a world-famous tastemaker and curator of high-quality genetics.

Mario will discuss lessons learned along the way, from scaling his business in California to finding multi-state and retail partners, as well as recognizing the importance of diversity and inclusion in his business model. With an eye to the future, Mario will also share what’s on the horizon with cannabis genetics trends, medical research, ‘seed-to-scale’ cultivation and much more.

Eric Sandy
Moderator Eric Sandy Digital Editor Cannabis Business Times/Cannabis Dispensary View Bio
Mario Guzman
Speaker Mario Guzman Founder and Chief Creative Officer Sherbinskis View Bio

03:10 PM – 04:20 PM

Market Trends Revealed From the Latest Data
Cultivation Hemp Dispensary Extraction
Approval of cannabis (including hemp) continues to soar, which is reflective in not only widely reported poll data, but real-time insights about broadening cannabis market segments—from the Silent Generation to Gen Z, and all the nuances in between. Combine this market expansion with the sheer number of brands and SKUs available to today’s consumers, and there’s much we can glean about what consumers want now, how they wish to purchase and interact with brands, as well as how their preferences and attitudes are evolving. These market trends and predictions can help you and your team make more informed decisions about inventory and overall go-to-market strategies. Data experts will share their latest insights in this 70-minute, highly demanded session.
Jamie Schau
Speaker Jamie Schau Senior Insights Manager Brightfield Group View Bio

03:10 PM – 04:20 PM

Research Roundup: The Latest Breakthroughs in Cultivation Science
Cultivation Hemp

Make sure your team is up to speed on the latest scientific developments and how they can impact your operations with one of the most highly anticipated sessions of Cannabis Conference.

University researchers will present their most recent findings for both cannabis and hemp, including (but not limited to) advances in:
• Nutrient delivery;
• Growing media;
• Horticultural lighting; and
• Pest & disease control.

Dr. Brian Jackson
Speaker Dr. Brian Jackson Director of Horticultural Substrates Laboratory North Carolina State University View Bio
Patrick Veazie
Speaker Patrick Veazie Undergraduate Researcher North Carolina State University View Bio
Mitchell Westmoreland
Speaker Mitchell Westmoreland PhD Candidate Utah State University View Bio

03:10 PM – 04:20 PM

Product Formulation Best Practices, Current Trends and Where the Future Will Take Us

As cannabis use becomes more mainstream, consumer product preferences are continuing to evolve. For example, options that once wouldn’t be considered only a handful of years ago (e.g., low-dose edibles and beverages) are now being strongly weighed as potential major revenue drivers for emerging medical and adult-use market segments. Plus, consumers are becoming more curious about terpenes, minor cannabinoids, and the Ensemble Effect (formerly known as the “Entourage Effect”).

In this session, learn what today’s extraction professionals are prioritizing when it comes to adding new products to growing portfolios (and how to fit them into profitable financial and production models), including:
• Producing efficient and consistent cannabis delivery methods;
• Understanding where consumer interest stands around major/minor cannabinoids and terpenes;
• How to factor in non-cannabis inputs;
• How an active pharmaceutical ingredients (APIs) approach may influence the future of cannabis products.

Cassie Neiden Tomaselli
Moderator Cassie Neiden Tomaselli Conference Programming Director Cannabis Business Times/Cannabis Dispensary/Hemp Grower View Bio
Dr. Andrea Small-Howard
Speaker Dr. Andrea Small-Howard President, Chief Science Officer and Board Member GB Sciences, Inc. View Bio
Dr. Greg Gerdeman
Speaker Dr. Greg Gerdeman President and CSO NASHCX View Bio
Mike Hennesy
Speaker Mike Hennesy Vice President of Innovation Wana Brands View Bio

03:10 PM – 04:20 PM

Critical Marketing: Grow Your Customer Base With Your Website and Text Messaging

Two of the most important cannabis marketing tools are effective company websites and text messaging—because of their ability to not only help brand your business, but also cut through the chatter of algorithms, crowded email inboxes and short attention spans to drive additional sales.

This session will provide tips on how to get the most out of these consumer touchpoints with best practices on:
• Website must-haves to boost your customer base, and common mistakes to avoid;
• Company branding and menu integration;
• Phone carrier and regulatory restrictions for text marketing;
• Internal policies and procedures, managing risk, minimizing litigation, and responding to lawsuits.
• Effective strategies for accelerating sales using text deployment; and
• Analyzing performance data to consistently improve your marketing program.

Laurie Parfitt
Moderator Laurie Parfitt Cannabis Consultant LKP Consulting View Bio
David Farris
Speaker David Farris VP of Sales & Marketing Planet 13 View Bio
Marcus Williams
Speaker Marcus Williams Vice President Community Growth Partners View Bio
Michael McQueeny
Speaker Michael McQueeny Counsel Foley Hoag LLP View Bio

04:30 PM – 05:30 PM

In the Black: Become Cash Positive by Avoiding These Expensive Cannabis Business Mistakes
Cultivation Hemp Dispensary Extraction
A common business lesson is that it’s more expensive to correct a mistake than not to make it in the first place. And the nascent cannabis industry has plenty of “been there, done that” stories to share in this regard. In this dynamic panel discussion, you’ll learn from experienced cannabis operators who will share ways that they’ve avoided (or learned from) costly missteps—from cultivation and operations to merchandising and marketing, to hiring and firing, retail sales strategies, product development and more.
Colin Kelley
Speaker Colin Kelley Operating Partner Merida Capital Holdings View Bio
David Lewis
Speaker David Lewis Chief Operating Officer Stability Cannabis View Bio

04:30 PM – 05:30 PM

Intro to Cultivation: A Primer on Genetics, Nutrients, Irrigation, Substrates, Lighting & More
Cultivation Hemp

Jumping into cannabis horticulture is an exciting yet high-stakes endeavor—because the success of your business depends on the health and yield of your plants. If you're planning to operate a cannabis cultivation business but need more information about the fundamentals of horticulture (or just need to brush up on important lessons for cultivating at any scale), you’ll gain valuable insights from experienced operators and university scholars about the practical basics you’ll need to get your cultivation business on the right foot.

In this session, you will receive a wide-spanning primer on:
• The basics of the cannabis plant and its genetics;
• The principles of plant growth and cannabinoid production;
• A review of cannabis cultivation growing methods and how to determine which is best for you;
• The importance of sanitation and a solid operations plan for pest and disease control; and
• Considerations for important plant inputs, including lighting, growing media, water, nutrients and more.

Robert Eddy
Speaker Robert Eddy Consultant CEA Consultancy View Bio

04:30 PM – 05:30 PM

Workshop: Patient & Consumer Education Strategies

As the cannabis market continues to grow, so too does the number of dispensary options patients and consumers have to choose from. Retail experts stress that an informed customer is much more likely to be loyal to your dispensary (and their basket size tends to be higher, too).

In this session, learn how to become the go-to dispensary for when patients and/or customers want to learn more or try something new, with these key takeaways on:
• Developing a comprehensive and compliant patient/consumer education plan;
• Creating educational assets that will keep you top-of-mind;
• Focusing on effective employee product training; and
• Implementing customer service techniques that keep patrons coming back.

Sara Payan
Moderator Sara Payan Public Education Officer The Apothecarium View Bio
Megan Hughes
Speaker Megan Hughes General Manager Trilogy Wellness View Bio
Dr. Paloma Lehfeldt
Speaker Dr. Paloma Lehfeldt Director of Medical Education Vireo Health View Bio

04:30 PM – 05:30 PM

The Future of Cannabis as a CPG (Consumer Packaged Good)
Cultivation Dispensary Extraction

What are companies doing to secure shelf space and attract new audiences as cannabis expands further into the mainstream and competition skyrockets? Successful cannabis businesses are taking essential cues from other major consumer packaged goods (CPGs) categories, including beverages, on everything from streamlining operations to branding and packaging. In this cutting-edge session, hear about the latest advancements in cannabis packaging and automation, distribution, and the importance of brand sophistication—and what your business can do to help ensure it doesn’t get left behind in the evolving cannabis wellness and lifestyle product category.

In this session, you’ll gain insights into:
• The current logistical and regulatory roadblocks to CPG cannabis and how to overcome them;
• How cannabis brands are breaking the barrier of state-by-state business models;
• How to prep your business now for the CPG shift.

Angela Pih
Moderator / Speaker Angela Pih Chief Marketing Officer CannaCraft View Bio
Mark Russ
Speaker Mark Russ President (West Region) Curaleaf View Bio
Guy Rocourt
Speaker Guy Rocourt Co-Founder, President and Chief Product Officer Papa & Barkley View Bio
Valda Coryat
Speaker Valda Coryat Chief Marketing Officer Trulieve View Bio

05:30 PM – 07:30 PM

Welcome Reception in the Exhibit Hall
General Session

09:30 AM – 05:00 PM

Registration Open
General Session

10:00 AM – 11:00 AM

Welcome Refreshments & Networking
General Session

10:00 AM – 05:00 PM

Exhibit Hall Opens
General Session

10:05 AM – 10:50 AM

Retrofitting with the experts: Making the switch to LEDs
Technology & Solutions Session
Sponsored By

There are several factors cultivators should consider when switching from high-pressure sodium lighting to LED technology. Every facility design is unique, and growers face individual choices that enable them to achieve efficiencies in energy consumption, plant production and financial performance when planning a retrofit. In this panel driven by Fluence’s cannabis solutions architect, Casey Rivero, cannabis experts in LED lighting technology, climate control solutions and cultivation will explore the challenges growers encounter and discuss best practices for cultivators to upgrade their technology. 

Casey Rivero
Speaker Casey Rivero Cannabis Solutions Architect Fluence by OSRAM View Bio
Aaron Fellabaum
Speaker Aaron Fellabaum Director of Strategic Accounts - Cannabis Fluence Bioengineering View Bio
Daniel Banks
Speaker Daniel Banks Vice President of Cultivation Lightshade View Bio
Jesse Porter
Speaker Jesse Porter Cannabis Business Specialist InSpire Transportation Solutions View Bio

11:00 AM – 12:00 PM

Keynote: Sue‘n the DEA: The Story of a Cannabis Research Breakthrough
General Session

In this special keynote session, Sue Sisley, MD—a pioneering medical cannabis researcher and volunteer medical director for more than 40 state cannabis licensees—will share her journey of navigating the rocky road of medical cannabis research, in all its scientific and legal complexity. Dr. Sisley will outline cutting-edge discoveries from her roles in cannabis studies for pain management, post-traumatic stress disorder (PTSD), as a substitution therapy for opioids, and more. Then, she will walk through how she and two young lawyers took on the DEA and DOJ through litigation and succeeded—effectively eliminating the 52-year-old government monopoly on cultivating cannabis for Schedule I research. Don’t miss the opportunity to hear from an industry trailblazer whose courage and perseverance has broadened medical cannabis horizons and helped fix a broken system for generations to come.

Dr. Sue Sisley, MD
Speaker Dr. Sue Sisley, MD President Scottsdale Research Institute View Bio

12:00 PM – 01:30 PM

Networking Lunch
General Session

12:00 PM – 12:45 PM

What’s in the Bottle? Understanding nutrient label information and why it matters
Technology & Solutions Session
Sponsored By

The hydroponic nutrient market is flooded with brands and products that all promise amazing growth, flowering, and potent harvests. For the most part, any reputable nutrient line will help you grow you healthy, productive crops, but to grow top-quality cannabis that fetches top dollar, you need to do your homework and read the labels.

The various parts of the label—the NPK values, guaranteed analysis, derivation statement —what do they really mean to your plants? And what other sources of product information are available for you to consult?

Join us for a frank presentation on reading nutrient labels and understanding the science behind them. We'll educate you on how to cut through the marketing claims, so you can better compare competing products, select the right nutrients for your garden, and maximize your crop quality and yield.

12:45 PM – 01:30 PM

Mapping Out the Cultivation Success Story – Planning Facilities, Overcoming Mistakes, and Preparing for Competition
Technology & Solutions Session
Sponsored By

Planning and designing a cultivation facility is one of the biggest steps growers take early on in their cannabis journey. Taking the wrong one can lead to production issues, product quality letdowns, increased production costs or, in the worst-case scenario, crop and business failure.

This panel of industry experts will guide you in making better informed decisions around:
• designing your facility
• ensuring you can efficiently increase your growing capacity
• maximizing efficiencies through environmental control systems

Brandy Keen
Speaker Brandy Keen Senior Technical Advisor Surna Cultivation Technologies View Bio
Daniel Istrate
Speaker Daniel Istrate Architect Kontexture LLC View Bio
Kenneth Loshelder
Speaker Kenneth Loshelder Director of Engineering and Field Services Surna Cultivation Technologies View Bio

01:30 PM – 02:20 PM

Federal Cannabis Legalization in the United States: What Will It Mean?
Cultivation Dispensary Extraction

With the Biden administration in place, what is on the short- and long-term horizon for federal cannabis legalization efforts? And how could those efforts impact banking and finance, the opening of interstate and international markets, state regulatory structures, and federal government oversight?

In this session, experts with an intricate understanding of federal regulatory and financial structures will provide valuable insights into:
• The easements that could come for cannabis operators in a federally legal market;
• The potential market slowdowns under federal regulations;
• How federal oversight (including the U.S. Food and Drug Administration) would impact compliance and related costs;
• How plant-touching businesses can influence decision-making in D.C.; and
• How legalization could dynamically shift the competitive landscape.

Ngiste Abebe
Speaker Ngiste Abebe Vice President of Public Policy Columbia Care View Bio
Christian Sederberg
Speaker Christian Sederberg Founding Partner Vicente Sederberg LLC View Bio

01:30 PM – 02:20 PM

If Not Potency, Then What? Cultivating For a Nuanced Chemical Profile
Cultivation Hemp

High-THC products still reign supreme in the cannabis industry; however, some state regulatory agencies are now looking more closely at potency thresholds. At the same time, patient and consumer preferences are showing early signs of a shift to more balanced and sophisticated profiles, and interest in minor cannabinoids (such as CBG, CBN, THCV and delta-8 THC) is piquing. How will the practice and business of cultivation and extraction evolve to accommodate shifts in regulations and consumer tastes?

In this session, experienced cultivators will share:
• What factors to consider today in genetic selection;
• The future of terpenes in cannabis breeding;
• The challenges and opportunities of growing for APIs (active pharmaceutical compounds) and minor cannabinoids; and
• How to teach consumers about the benefits of lower-THC profiles.

Zach Mentz
Moderator Zach Mentz Senior Editor Cannabis Business Times and Cannabis Dispensary View Bio
Christine DeJesus
Speaker Christine DeJesus General Manager and Director of Cultivation Galenas View Bio
Mason Walker
Speaker Mason Walker Co-Owner/CEO East Fork Cultivars View Bio

01:30 PM – 02:20 PM

Use Data to Boost Sales & Improve Inventory Management

Data can tell cannabis dispensaries a great deal about patient and consumer preferences and how well products are selling, and even help you project inventory trends to better serve the market. But data without the proper analysis can be time-consuming, cumbersome, and sometimes even misleading. Here, data and retail experts will help you sort through the numbers that can take your retail inventory management to the next level.

Learn how to:
• Use customer analytics/data analysis to drive product inventory decisions;
• Better balance supply & demand; and
• Boost sales through integration with merchandising techniques.

Theresa Bennett
Moderator Theresa Bennett Editor Hemp Grower View Bio
Anna Shreeve
Speaker Anna Shreeve President Urban Paragon, Inc. View Bio
Laurie Parfitt
Speaker Laurie Parfitt Cannabis Consultant LKP Consulting View Bio

01:30 PM – 02:20 PM

Pest Prevention & Mitigation Strategies
Cultivation Hemp

As a cultivator, few moments are more distressing than when you see your crop riddled with pests. More than two-thirds of cultivators said they have had to deal with pest or disease problems in their grows in the past 12 months, according to Cannabis Business Times’ 2021 “State of the Growing Environment” report. Pests can cause cannabis plants to produce lower yields and reduced potency and flavor, and, in worse cases, kill your entire crop. Thankfully, there are many effective ways to prevent and mitigate pests.

In this session, you will learn:
• What to look for when scouting for common cannabis pests;
• What the most frequent contamination sources are;
• What strategies are best to employ when pests are detected; and
• Tried-and-true strategies you can implement to increase your facility’s biosecurity.

Dr. Raymond Cloyd
Speaker Dr. Raymond Cloyd Professor/Extension Specialist Kansas State University - Department of Entomology View Bio

02:30 PM – 03:20 PM

Merger & Acquisition Lessons from Multi-State Operators
Cultivation Dispensary Extraction

M&A activity in the cannabis space is picking up speed in 2021 after capital squeezes and the coronavirus pandemic slowed down deals in 2020. Acquiring another company can be a viable way to expand into new markets, diversify or vertically integrate your business and/or expand your product offerings. Being acquired or merging with another company can give you access to much-needed capital and resources. But if you’re considering selling your company or acquiring/merging with another, there are a host of essential considerations to ensure a successful deal and transition for both companies and their teams.

In this can’t-miss session, you’ll learn about:
• How to evaluate potential partners—from a strategic perspective to cultural synergies and beyond;
• What deal options exist (cash, equity/stock and payable notes) and their pros and cons;
• Lessons learned from successful deals and those that fell through;
• Seamless financial and operational transition through the merger or acquisition closing process.

Colin Kelley
Moderator Colin Kelley Operating Partner Merida Capital Holdings View Bio
Olivier Blechner
Speaker Olivier Blechner EVP, Business Development Jushi View Bio

02:30 PM – 03:20 PM

The Evolution of the Recreational Cannabis Brand

With the ever-changing adult-use cannabis consumer, it's no surprise that companies in adult-use markets are experimenting with a ‘house of brands’ approach to target different demographics. Even those who’ve started out in the medical market and have now ventured into adult-use are shedding their pharmaceutical-style image for more lifestyle-oriented product lines. If you’re targeting the adult-use market, how can your brand address the ever-evolving recreational consumer and stand out among an ever-increasing number of competitive brands?

In this session, learn about:
• The importance of brand building, and how successful companies are creating product lines that resonate with their current and prospective customers;
• Factors to consider for targeting specific segments of the overall consumer market, and how homing in on a target demographic can create more loyal customers;
• How to ensure your brand is strong and consistent across company departments; and
• Considerations for elevating your brand to the next level, including creative packaging, merchandising, sponsorship, media and influence partnership opportunities.

Jocelyn Sheltraw
Moderator / Speaker Jocelyn Sheltraw Director of Industry Relations Headset View Bio
Nick Jack
Speaker Nick Jack Chief Retail Officer Diego Pellicer-Colorado View Bio
Claudio  Miranda
Speaker Claudio Miranda Co-Founder Guild Enterprises View Bio
Adrian Sedlin
Speaker Adrian Sedlin Chief Executive Officer Canndescent View Bio

02:30 PM – 03:20 PM

Disease Prevention & Mitigation Strategies
Cultivation Hemp

Maintaining your cannabis crop’s health is crucial to your success as a cultivator. But unseen forces including molds, mildews, viruses and other diseases present a constant threat to plant health and yield goals. Staying ahead of problems by being proactive instead of reactive can be the difference between turning a profit and destroying a crop.

In this session, you will learn:
• How to identify common cannabis plant diseases (including the more recently identified and increasingly concerning HpLVd virus);
• Treatment options for contaminated crops;
• Prevention strategies to protect your plants; and
• How to build standard operating procedures (SOPs) with plant health and disease prevention in mind.

Marguerite Bolt
Speaker Marguerite Bolt Hemp Extension Specialist Department of Agronomy, Purdue University View Bio

02:30 PM – 03:20 PM

Prepare Now or Get Left Behind: Implement Good Agricultural Practices (GAP) & Good Manufacturing Practices (GMP)
Cultivation Hemp Extraction

As cannabis continues its path toward widespread legalization and mainstream acceptance, it will also follow the path of consumer packaged goods (CPGs), such as food and beverages, cosmetics, dietary supplements and more. That path includes stricter government and multi-agency oversight. GMPs and GAPs are established practices required to comply with those agencies’ strict standards. Understanding and implementing production and agricultural standards now is crucial to prepare your business for the regulatory road ahead.

In this session, you will learn about:
• The various international production standards relevant to cannabis;
• What common process adjustments and system upgrades are required to meet those standards;
• How to properly train your team to meet GMP and GAP; and
• Why quality and production standards are important to normalizing the cannabis industry.

Rino Ferrarese
Speaker Rino Ferrarese Founder & COO CTPharma View Bio
David Vaillencourt
Speaker David Vaillencourt Founder and President The GMP Collective View Bio

03:30 PM – 04:15 PM

Smart Scaling: Considerations for Expanding Efficiently & Profitably
Cultivation Hemp Dispensary

Market realities as well as regulatory and financial restrictions cause many operators to start small and build bigger later. So when it comes time to grow your business (either expanding an existing facility or adding new facilities), a complete analysis of your current capabilities and needs is critical to ensure you’re allocating your capital and workforce resources properly and compliantly.

In this session, you will learn:
• How to plan a successful expansion that fits your budget and market realities;
• What construction, financial and regulatory mistakes to avoid when planning an expansion;
• How to make a smooth transition to the added space; and
• How to start with a facility design made to be scaled easily.

Emily Kowalski
Moderator Emily Kowalski Vice President of Cultivation LeafLine Labs, LLC View Bio
Leah Heise, Esq.
Speaker Leah Heise, Esq. Cannabis Business Consultant View Bio
Edward Dow
Speaker Edward Dow CEO Solar Therapeutics View Bio
Richard Kwesell
Speaker Richard Kwesell Co-Founder/Co-Owner Strawberry Fields View Bio

03:30 PM – 04:15 PM

How to Launch a Cultivation Business

A successful operation depends on much more than high-quality and high-volume yields. Key decisions made early on in a cultivation business will have long-lasting impacts on your chances of success.

In this session, experienced and successful cannabis business leaders will share essential considerations when mapping out your startup, along with some of the key lessons they’ve learned along the way when it comes to:
• Early-stage decisions, from determining your long- and short-term goals, site location to cultivation methods and genetics sourcing options;
• Financial modeling, fundraising and unexpected costs;
• The application process;
• Regulatory and compliance requirements;
• Hiring an all-star cultivation team;
• Building relationships with dispensary customers; and
• Packaging and wholesaling.

Rudy Ellenbogen
Moderator Rudy Ellenbogen Managing Partner and CEO Planta Scientific View Bio
David Holmes
Speaker David Holmes Founder/CEO Clade9 View Bio
Salpy Boyajian
Speaker Salpy Boyajian Executive VP/Board Chairwoman Flower One View Bio

03:30 PM – 04:15 PM

How to Launch a Medical or Adult-Use Dispensary

As dispensary competition continues to stiffen in nascent and established markets, getting your dispensary off to a good start is critical to your chances of success. From site selection to ensuring you have enough capital to sustain your business through common project delays that could otherwise derail your business, the success of your dispensary launch hinges on many factors.

In this in-depth session, learn from experienced dispensary operators about:
• Site selection and market analysis;
• Start-up budgeting and unexpected costs;
• How to work with municipalities and regulatory committees;
• Critical team members, partners and vendors to hire; and
• Keys to product selection and pricing.

Noelle Skodzinski
Moderator Noelle Skodzinski Editorial Director Cannabis Business Times/Cannabis Dispensary/Hemp Grower View Bio
Anna Shreeve
Speaker Anna Shreeve President Urban Paragon, Inc. View Bio
Hope Wiseman
Speaker Hope Wiseman Owner Mary & Main Dispensary View Bio

04:00 PM – 05:00 PM

Networking Reception in the Exhibit Hall
General Session

04:15 PM – 05:00 PM

Discussion: Hemp Sourced THCTM – A Market Disrupting Technology
Technology & Solutions Session
Sponsored By

clēēn:tech’s Hemp Sourced THCTM converts USA-grown hemp-sourced CBD isolate into delta-9 THC using patent-pending technology. In this session, learn about the science behind this cannabinoid conversion, as well as clēēn:tech’s ‘THC Distillate Economics,’ which outline input, conversion and products costs that may be much less expensive than traditional production models.

Marcus Charles
Speaker Marcus Charles President Cleen Tech INC View Bio

10:00 AM – 03:00 PM

Registration Open
General Session

10:30 AM – 11:25 AM

Welcome Refreshments & Networking
General Session

10:30 AM – 02:00 PM

Exhibit Hall Opens
General Session

10:30 AM – 11:15 AM

Cannabis and the Cash Ecosystem: Gaining Efficiency in your Operation
Technology & Solutions Session
Sponsored By

Marvin Bowers, Hyosung VP Retail Sales, will explore the Cannabis retail cash ecosystem while identifying the individual components and illustrating opportunities for increased automation. The discussion will round out by exploring the long and short term impacts of improving automation as it relates to revenue capture and staff optimization.

Marvin Bowers
Speaker Marvin Bowers Assistant Vice President, Retail ATMs Hyosung America View Bio

11:25 AM – 12:15 PM

The Business of Extraction (Including Product and Solvent Selection)

Every decision you make as a manufacturer of cannabis products comes with capital expenditures (CapEx), as well as workflow and quality assurance implications—so taking the time to wisely choose which cannabis products you will take to market and why, as well as how they will be developed, is crucial to a solid and profitable business plan.

In this session, extraction experts will share:
• Considerations for your go-to-market strategy—from regional market trends and product supply/demand, competitive analyses;
• Planning your input sources, quantity and quality needs;
• Evaluating your core competencies and how to maximize them;
• Technical and financial considerations for solvent selections based on your end-product goals (e.g., butane, CO2, ethanol, solventless); and
• Quality assurance methods to help you spot issues as well as money-saving efficiencies.

Dr. Dominick Monaco
Speaker Dr. Dominick Monaco Director of Plant Operations CLS Holdings, Inc. (City Trees) View Bio

11:25 AM – 12:15 PM

Turning Talk Into Action: How Cannabis Companies Are Developing Meaningful Social Equity Priorities
Cultivation Hemp Dispensary Extraction

In what ways can businesses step up to use their own platforms and build partnerships to create equity in the cannabis industry? This powerhouse panel will share programs that their cultivation, dispensary and hemp businesses are implementing right now—from free expungement clinics to franchise opportunities to education workshops, hiring strategies, internal resource groups and more, that work to create space for Black and Brown communities disproportionally impacted by the war on drugs.

In this session, you’ll take away insights and strategies to help you examine your own social equity priorities and develop meaningful, short-term and long-term initiatives.

Amber Littlejohn
Moderator Amber Littlejohn Executive Director Minority Cannabis Business Association View Bio
Hope Wiseman
Speaker Hope Wiseman Owner Mary & Main Dispensary View Bio
Jerel Registre
Speaker Jerel Registre Managing Director, Curio Investment Fund Curio Wellness View Bio
Al Harrington
Speaker Al Harrington CEO Viola Brands View Bio

11:25 AM – 12:15 PM

How Cultivators Have Succeeded Carving Out Their Small-Batch Niche
Cultivation Hemp

Not everyone wants to, nor can afford to, build out tens of thousands of square feet for cannabis or hemp cultivation. Staying small and focused on what you do well can be a successful plan, as long as you can stay competitive with the big players (even if you can’t match them on price).

In this session, experts will share lessons learned when it comes to:
• How to identify and build your market niche;
• How proper branding can amplify your business across key market segments;
• How to work with dispensaries to get the prices you want (and why cutting prices alone won’t help your business compete); and
• How to leverage your unique strategic advantages to stand out in the marketplace.

Patrick Williams
Moderator Patrick Williams Managing Editor Hemp Grower View Bio
Jesce Horton
Speaker Jesce Horton Founder LOWD View Bio
David Haley
Speaker David Haley President/CEO Ancient Roots View Bio

11:25 AM – 12:15 PM

Raising Capital for Your Cannabis Business
General Session

Because cannabis is still considered federally illegal in the United States today, making banks more reticent to work with cannabis businesses, traditional routes to capital are difficult to find. Stiff competition in the market amongst new businesses can limit those and non-traditional options even more-so. It’s imperative to look in the right places for investors that align with your priorities and values to raise the capital necessary to expand your business or, for new entrants, take part in this exciting and burgeoning market.

In this session, experts on raising capital and funding cannabis businesses will share their insights on:

  • Understanding financial regulations in your particular market;
  • Where to look for funding opportunities;
  • The importance of developing a strong value proposition and management team;
  •  Employing airtight accounting practices;
  • Developing realistic company valuations;
  • How to increase your chances of success when approaching prospective capital partners; and
  • What to expect from prospective investors and how to spot a bad partners and deals.
Zeta Ceti
Moderator Zeta Ceti Founder/CEO Green Rush Consulting View Bio
Scott Reach
Speaker Scott Reach Founder/COO RD Industries/Rare Dankness View Bio
Joe Blasetti
Speaker Joe Blasetti Director - Investments and Operations Entourage Effect Capital Partners View Bio

12:15 PM – 02:00 PM

Networking Lunch in the Exhibit Hall
General Session

02:00 PM – 03:00 PM

Marketing Strategies That Work (Even in the Most Restrictive States)

Authentic, innovative marketing is crucial to cut through the noise and connect with your current and potential customers. State regulations create major roadblocks for cannabis companies who want to promote their brands, but our panel of experts have navigated these challenges and have solutions to share.

In this session, dispensary leaders will provide insights into:
• Creative ideas and nontraditional strategies to reach audiences in ways that have worked;
• How to track how strategies are performing;
• Why developing a consistent voice and strong messaging that answers "who" and "why" that aligns with your company branding is imperative to a successful marketing campaign;
• How to discover and understand what matters most to your current and potential customers;
• Leveraging paid and earned media; and
• How to blend cannabis education and marketing to spotlight plant benefits and challenge stigmas.

Ricardo Baca
Moderator / Speaker Ricardo Baca CEO & Founder Grasslands View Bio
Narith Panh
Speaker Narith Panh Chief Strategy Officer Dragonfly Wellness View Bio
Andreas Neumann
Speaker Andreas Neumann Chief Creative Officer Jushi Holdings Inc. View Bio

02:00 PM – 03:00 PM

Multi-State vs. In-State Expansion: Lessons Learned From Both Business Models
Cultivation Dispensary

When it comes to launching a cannabis dispensary, the first retail location can be the most challenging. But once you've been through the difficult process of winning a license, navigating regulations, designing and building your store, developing SOPs and growing your customer base, there are many lessons you can apply to your next potential location. Launching multiple storefronts can improve brand recognition and drive significant business growth, giving you an edge whether you are expanding in-state or beyond, but careful planning is key.

In this session, dispensary operators will share:
• Considerations for expansion and weighing the benefits and drawbacks;
• Their business models and reasons for expanding in-state or nationally;
• The steps of expansion and where to begin; and
• Lessons learned from expansion, both mistakes and wins.

Maxime Kot
Moderator Maxime Kot President & Co-Owner The Cannabis Business Advisors View Bio
Michael Elias
Speaker Michael Elias Co-founder and CEO Common Citizen and Michigan Pure Med View Bio
Graham Farrar
Speaker Graham Farrar President Glass House Group View Bio
David Holmes
Speaker David Holmes Founder/CEO Clade9 View Bio

03:00 PM

Event Concludes
General Session