Chief Executive Officer, Canndescent
A lifelong entrepreneur, Adrian Sedlin builds brands and cash flow businesses from $0-$150MM in sales. Over his 25-year career, Mr. Sedlin has raised over $125MM in early stage capital, created 5 successful exits, and thrived in diverse industries including B2B e-commerce, B2G SaaS, direct response, and consumer packaged goods. Co-founding his first company at age 21, Mr. Sedlin served as its CEO and sold the business to Student Advantage (NASDAQ; STAD). Following this early career success, Mr. Sedlin served as a C-Suite executive in companies such as Credit2B (EVP; sold to S&P in 2001), Bargain Network (COO; Sold to Vertrue in 2004) and CrimeReports (CEO; sold to Motorola in 2014). In addition, Mr. Sedlin
served as CEO of Ocenture from 2006-2010, growing sales over 20x, achieving 25% EBITDA margins, and earning Inc. 500 honors for three consecutive years. In 2015, Mr. Sedlin left early retirement to launch Canndescent, a California cultivator of ultra-premium cannabis, and the first municipally-permitted cultivator in California. In 2017, Canndescent became #1-selling brand of cannabis flower in California and received three of the first ten cultivation and distribution licenses issued by the state. As Canndescent’s CEO, Mr. Sedlin has served on the board of the Coachella Valley Cannabis Alliance Network (CVCAN), co-chaired the Policy Council for the National Cannabis Industry Association, and has written regular columns for mg magazine. Mr. Sedlin is one of the cannabis industry’s most sought-after speakers and has been written about by Bloomberg, Inc. Magazine, Vogue, CNBC, Forbes, Playboy, Moneyish, PopSugar, LA Times, US News & World Report, The Hollywood Reporter, USA Today, Refinery 29 and Mashable.