Speaker Bio


Adrian Sedlin

Adrian Sedlin

Chief Executive Officer, Canndescent

A lifelong entrepreneur, Adrian Sedlin builds brands and cash flow  businesses from $0-$150MM in sales. Over his 25-year career, Mr. Sedlin has  raised over $125MM in early stage capital, created 5 successful exits, and  thrived in diverse industries including B2B e-commerce, B2G SaaS, direct  response, and consumer packaged goods. Co-founding his first company at age 21, Mr. Sedlin served as its CEO and  sold the business to Student Advantage (NASDAQ; STAD). Following this  early career success, Mr. Sedlin served as a C-Suite executive in companies  such as Credit2B (EVP; sold to S&P in 2001), Bargain Network (COO; Sold to  Vertrue in 2004) and CrimeReports (CEO; sold to Motorola in 2014). In addition, Mr. Sedlin 

served as CEO of Ocenture from 2006-2010, growing sales over 20x, achieving 25% EBITDA  margins, and earning Inc. 500 honors for three consecutive years. In 2015, Mr. Sedlin left early retirement to launch Canndescent, a California cultivator of  ultra-premium cannabis, and the first municipally-permitted cultivator in California. In 2017,  Canndescent became #1-selling brand of cannabis flower in California and received three of  the first ten cultivation and distribution licenses issued by the state. As Canndescent’s CEO,  Mr. Sedlin has served on the board of the Coachella Valley Cannabis Alliance Network  (CVCAN), co-chaired the Policy Council for the National Cannabis Industry Association, and has  written regular columns for mg magazine. Mr. Sedlin is one of the cannabis industry’s most  sought-after speakers and has been written about by Bloomberg, Inc. Magazine, Vogue, CNBC,  Forbes, Playboy, Moneyish, PopSugar, LA Times, US News & World Report, The Hollywood  Reporter, USA Today, Refinery 29 and Mashable