Chief Marketing Officer, CannaCraft
Angela Pih is the Chief Marketing Officer at CannaCraft, the second largest cannabis company in California. Angela leads a dynamic team across Marketing, R&D and Scientific Affairs, giving her the opportunity to be innovation-focused.
Pih is a brand accelerator with decades of experience in cannabis, fashion, beauty, wellness, and premium lifestyle brands. Most recently, Angela created and launched CannaCraft’s first wholly owned, cannabis-infused beverage brand, GEM + JANE, a line of microdosed sparkling botanical beverages created for women by women, infused with rare cannabinoids like THCV and Delta-8 THC. She also led the launch of Care by Design’s Effects line.
She specializes in high-growth companies primed for national and international expansion, as a growth and sales-driven marketer she takes a holistic omnichannel approach to solve business challenges, grow brands, and influence consumer behavior. Angela was a recipient of two Cannabis CLIOs for her work with Papa & Barkley and was recognized among Green Entrepreneur's list of "Top 25 Cannabis Brands that Killed it in Marketing in 2019."
Angela is a founding member of the LA Chapter of Chief, a national network of female executives. She is an Advisory Board member and Adjunct Professor at Loyola Marymount University's mSchool.
Angela is a nationally recognized marketer, having been a keynote speaker at the American Marketing Associations' annual conference. She will be a juror for the 2021 Cannabis CLIOS Awards.