Founder, Aclara Research
Carmen Brace is the founder of Aclara Research, an insights driven data products company with a survey panel of 30,000 cannabis patients, consumers and CBD users. She is also a former CPG executive leading teams across sales, analytics, consumer insights and business strategy for Conagra Brands, Mars-Wrigley and the Campbell Soup Company.
Carmen’s corporate executive and entrepreneurial experience provides a unique skill set to unlock growth opportunities within an industry projected to reach $30 billion by 2025. Launching the company in 2016, she applied the rigor of her corporate experience to develop a survey panel and a portfolio of data products to increase ROI of product innovation and marketing investment. Under her leadership, company revenues grew by 400% in 2019 and the client base grew across cannabis and CPG companies.