Speaker Bio


Cassie Neiden

Cassie Neiden

Director of Marketing & Communications, Firelands Scientific

Cassie Neiden is Director of Marketing & Communications for Firelands Scientific, a vertically integrated medical cannabis company based in Huron, Ohio. Since joining Firelands Scientific in April 2019, she’s helped to launch the company’s infused products line, including tinctures, edibles, solventless concentrates and more. Neiden has also led the company’s efforts around patient education and community outreach within the tightly regulated framework of Ohio’s nascent market.  

Previously, Neiden served as the managing editor for Cannabis Business Times, Cannabis Dispensary and Cannabis Conference. She’s also an experienced freelance writer, with bylines in publications such as Martha Stewart WeddingsYahoo! Tech and Cleveland Magazine. In 2018, Neiden received an “Editor of the Year” honorable mention at Folio:’s Eddie and Ozzie Awards gala in New York City. She is an alumna of Kent State University’s School of Journalism & Mass Communication with a bachelor’s degree in magazine journalism.

Session:

Dispensary Marketing: The Best Options for Growing Your Customer Base and Fostering Loyalty


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