Christina Betancourt Johnson is the founder and CEO of Rooted Therapeutics and Standard Wellness Maryland (SWM), the first cannabis cultivation operation in the United States of America with a Black and Latina majority owner. She also is a joint owner of a NY CAURD dispensary license, Keep It 100, LLC. Johnson is a results-driven executive whose servant-leadership style helps organizations thrive and establish a track record of profitable business outcomes. She is committed to good governance and corporate social responsibility with a charismatic energy that inspires and motivates those with whom she works.

As the former executive director for Conscious Capitalism, a national nonprofit founded by Whole Foods founder John Mackey, Johnson helped to create new and innovative strategies for growth, increased profits, and elevated the profile of the organization through executive programming and an award-winning social media strategy. Throughout her career, Johnson has led successful strategic planning efforts, effectively lobbied with local, state and national legislatures, and raised more than $60 million dollars for national and international nonprofits. As a former real estate executive, she oversaw an active portfolio of mixed-use and multi-family developments in both Maryland and Washington, D.C. Johnson has maintained a commitment to social equity and identifying strategies for wealth building and wellness in Black and brown communities. As CEO of SWM, she uses her cumulative nonprofit, real estate, healthcare, lobbying and executive management experiences to lead a sustainable and community-centered cannabis brand. Christina’s purpose-driven cannabis business harnesses the power of talented and professionally fulfilled teams to provide natural alternatives to prescription pharmaceuticals, a philosophy that is core to SWM business model. Christina graduated Magna Cum Laude from both Hampton University and the University of Dallas, with a Bachelor of Science in marketing and a Master of Business Administration in organizational development. Her endeavors have earned a “Leading Woman” award by the Maryland Daily Record and recognition as a “40 under 40” at Hampton University. She’s been featured on Fox News, WJLA (ABC7), NBC4, and several talk radio shows. She is an engaged resident of Montgomery County where she currently serves on the boards of the Montgomery County Coalition for the Homeless, the U.S. Cannabis Council, the National Hispanic Cannabis Council, and Maryland’s wholesaler association, MDCAN, as its vice chair. She’s an active member of Delta Sigma Theta Sorority, Incorporated and she resides with her family in Kensington, Maryland.