Speaker Bio

Crystal Hoffman

Crystal Hoffman

Former Regional Director of Operations, Slang Worldwide

Crystal Hoffman recently moved on from working with Slang Worldwide and their associated companies. Over the last decade, she gained experience with lab management and operations including raw material acquisition, extraction, distillation, documenting process flows, compliance, state and local licensing, CO2 extraction, edibles manufacturing and vape cartridge production.

Having been with O.penVAPE since the inception of the brand in 2012, she was on the ground level when Colorado transitioned to the recreational cannabis market. She also assisted with the transition from medical to recreational cannabis operations in Oregon in 2016.  

Between 2014 and 2016, Hoffman was the Business Unit Director. In this role, she traveled and helped the company open extraction facilities in 9 states in the U.S. and 1 in Jamaica. She provided support with lab design, submitting licensing applications for vertically integrated companies, meeting with regulators, overseeing compliance, packaging, labeling, sourcing lab equipment and onsite support to new licensees during their launch. Once these licensees launched, she managed their ongoing needs. She also oversaw the supply chain management and logistics associated with sourcing and providing packaging, cartridges and other raw material components to multiple markets.

Hoffman has a comprehensive understanding of the rigor and processes needed to ensure success and compliance in the recreational market. She enjoys taking a collaborative approach with lawmakers and takes pride in operating state-of-the-art, showpiece facilities that serve as training grounds for legislators in the cannabis industry. 

Hoffman now provides consulting services to the cannabis industry that draw from the hands-on experience acquired over the last 10 years.