Dan Zarrella, an award-winning marketing professional, joined The+Source as director of marketing in 2017. Zarrella works with The+Source’s two dispensaries and integrated product line, 8|Fold, to direct marketing efforts, including digital, print, events, activations and public relations. His current goals for The+Source are to continue the company’s dedication to community stewardship and service. In 2017, Zarrella led the dispensary’s first holiday food drive, resulting in over 157,000 pounds of non-perishable donations to Three Square food bank.
Zarrella worked as one of the first marketers at HubSpot before becoming the company’s principal marketing scientist. He has authored four books: “The Science of Marketing,” “Zarrella’s Hierarchy of Cantagiousness,” “The Social Media Marketing Book” and “The Facebook Marketing Book.”