Speaker Bio


Don Morris

Don Morris

Co-Founder and Chief Cannabis Officer, DNA Genetics

Don and Aaron (“D” and “A”) founded DNA Genetics in Amsterdam in 2004. At the time, Amsterdam was the only market that provided for legal commercial cannabis activity, so they decided to bring their award-winning California genetics to the European marketplace for the first time. After over a decade building the brand in Europe and developing strategic partnerships throughout the world, DNA began entering each legal market, allowing for specialized breeding through carefully refined proprietary selection processes. In doing so, DNA built an extensive library of valuable genetics that are the foundation for many award-winning varieties and cannabinoid profiles for medical and adult-use applications.

Session:

Spotlight Session: Cultivation Execs Share Lessons Learned


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