CEO & President, Ultra Health
Duke Rodriguez, CEO and President of Ultra Health, founded Ultra Health in late 2010. Ultra Health is the nation's largest minority-owned cannabis company and vertically integrated medical and non-medical cannabis provider, operating a state-of-the-art cultivation facility and nearly 40 dispensaries and counting in New Mexico, which all feature pharmaceutical cannabis products developed through proprietary technology with Israeli Pharmaceutical group Panaxia.
On April 1, 2022, Ultra Health added adult-use services throughout the network of nearly 40 dispensary locations state-wide. Ultra Health currently accounts for approximately 25% of the New Mexico cannabis market.
Before founding Ultra Health, Rodriguez served as Chief Operating Officer at Lovelace, a Cabinet Secretary for the State of New Mexico, and the President and Chief Operating Officer of a New York Stock Exchange company. Duke also served as the President and founder of HearUSA, Inc., where he established prototype facilities for the expansion of a national chain of over 200 hearing care centers in North America.