Speaker Bio


Graham Farrar

Graham Farrar

President, Glass House Group

Graham Farrar is the President of Glass House Group, one of the most rapidly growing, privately held cannabis and hemp companies in the U.S. He is a serial entrepreneur with more than 25 years of experience, who taps into the explosive growth of emerging markets.

Today, as president of Glass House Group, Farrar is leveraging his nearly quarter of a century experience in the tech sector to drive efficiencies across the company’s 500,000 sq. ft. cultivation facility, manufacturing, production and distributions operations, research and development, new products, business development strategies and short - and long-term business goals. He has worked to create an earth-friendly and state-of-the-art cannabis and hemp company that combines technology, sustainability best practices and smart business sense with a passion for cannabis, hemp and cannabinoids. In 2018, Farrar was awarded one of three adult-use dispensary permits in the city of Santa Barbara. In August of 2019, The Farmacy SB opened its doors as the first walk-in recreational cannabis dispensary in the city of Santa Barbara. Graham has been instrumental in creating access to cannabis and education around the socioeconomic benefits of the cannabis industry.

Farrar has proudly served as a board member of the Santa Barbara Bowl Foundation for 13 years; which allows Farrar to leverage his passion for music, community and business. Farrar thrives on a highly active life, which includes multi-year sailboat adventures, piloting, and mountain biking, along with spending quality family time with his wife and two children.