Jesse Peters is an entrepreneur, spokesperson, advocate, and consultant in the quickly evolving cannabis industry. He was the co-founder and CEO of Eco Firma Farms—a Tier-2, 23,000 square foot, indoor carbon-neutral grow operation with state-wide distribution. Under Peters’s leadership, and expertise in product development, operations, and business development, Eco Firma Farms grew to become one of the most recognizable cannabis brands in Oregon. His further industry expertise includes property valuations, technical specification, plant genetics, and governmental and regulatory insights. In 2018, Peters orchestrated the venture by which Eco Firma Farms became a subsidiary of C21 Investments.
As a well-known member of Oregon’s cannabis community, Peters is a founding member of the Oregon Cannabis Association (OCA), member of the Craft Cannabis Alliance, and the Oregon Cannabis PAC. He is a sought-after speaker principally on topics related to environmental and economic sustainability within the cannabis industry.