President, Veritas Fine Cannabis
Jon Spadafora is a cannabis industry veteran with an extensive history in brand initiation, brand operations and marketing strategy. His knowledge of best practices for experiential marketing strategy and curating innovative consumer events has helped establish Veritas as one of Colorado’s most recognizable and sought-after cannabis brands. As president, Jon is responsible for day-to-day operations, business profitability, investor relations and ensuring that the brand adheres to its core values as it continues to expand operations. He and his team focus on bringing the best of hospitality to the cannabis industry by developing and implementing diverse and multichannel events to ensure the customer experience is as unique as everything produced by Veritas Fine Cannabis.
Prior to joining Veritas, Jon spent nearly two decades in the hospitality industry where he worked with top entertainment and hospitality companies like Virgin Hotels, Vail Resorts, sbe Entertainment Group, Caesars Entertainment and Live Nation. A graduate of University of Colorado Boulder, Jon lives in the Denver area and is an avid skier, loves live music and grilling with his family.