Jon Spadafora is a cannabis industry veteran with an extensive history in brand initiation, operations and marketing strategy. His knowledge of best practices for experiential marketing and operational strategy, as well as curating innovative consumer events, has helped to establish Veritas Fine Cannabis as one of Colorado’s most recognizable and sought-after cannabis brands. Since 2015, Veritas has led the market in quality and innovation through their hands-on cultivation techniques and engaging marketing strategies.

As President and CEO, Jon is responsible for overall direction of the company, day-to-day operations, business profitability, investor relations and ensuring that brand strategy adheres to core values while adjusting for a fluctuating market. Alongside his team, Jon focuses on bringing the best of hospitality to the cannabis industry. By developing diverse and multichannel events and promotions, his strategies ensure that not only the consumer experience is as unique as everything produced by Veritas, but that it is impactful and upholds the integrity of the brand.

Prior to joining Veritas, Jon spent nearly two decades in the hospitality industry where he worked with top entertainment and hospitality companies like Virgin Hotels, Vail Resorts, sbe Entertainment Group, MGM Mirage, Caesars Entertainment and Live Nation. Living in the Denver area today, Jon is an avid skier, loves live music and spending time outdoors. By building the Veritas brand to all-encompass the Colorado lifestyle, he created a team to both uphold the integrity of what he's built and grow it to what it's becoming today.