Speaker Bio


Krista Raymer

Krista Raymer

Founder, Vetrina Group

Krista Raymer is an innovative, passionate business owner who drives topline growth and profitability through unique business modeling within the cannabis retail space. Her core skill sets include data analysis, developing best-in-class customer experiences, identifying operational efficiencies and driving marketplace expansion. As Vetrina Group founder and recognized expert in managing cross-functional teams and integrating resources across organizations, the firm’s clients achieve business-wide initiatives, brand consistency and predicted outcomes. With more than 70 years of experience in retailing, Vetrina Group executes bottom-up and top-down hybrid approaches to strengthen organizations while enhancing business profitability and driving long-term, sustainable growth.