Speaker Bio

Laurie Parfitt

Laurie Parfitt

Cannabis Consultant , LKP Consulting

Laurie Parfitt is a professional with more than 15 years of experience in consumer products, including cannabis. Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development and sales strategy in an omni-channel environment. Parfitt served as the vice president of customer engagement and marketing for Mission Dispensaries, which currently owns or manages nine retail locations in six states. In that role, she oversaw consumer experience and marketing/brand strategies for the booming cannabis dispensary operator, as well as developed the concept of joint business planning, which includes strategic sourcing, assortment optimization and activation. Previously, Parfitt served as Head of Category Management at Mizkan America, which does Ragu & Bertolli pasta sauces and as Director of Brand Strategy at Topco, which at roughly $12 billion in sales is the country's largest retail food group purchasing organization. She also previously held business and marketing roles at Walgreens, Jim Beam Brands, and Kraft Foods.


Using Data to Boost Sales