Speaker Bio

Laurie Parfitt

Laurie Parfitt

Cannabis Consultant , LKP Consulting

Laurie Parfitt is a professional with more than 15 years of experience in consumer products, including cannabis. Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development and sales strategy in an omni-channel environment. Parfitt served as the vice president of customer engagement and marketing for Mission Dispensaries. In that role, she developed the concept of joint business planning, which includes strategic sourcing, assortment optimization and activation.


Using Data to Boost Sales

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