Laurie Parfitt is an accomplished executive, leader, and coach with more than 20 years of experience driving innovation and execution across various functional areas of start-ups and Fortune 500 companies, including Kraft Foods, Beam Suntory, Topco Associates, Mizkan America, Mission Dispensaries, and LKP Impact Consulting. Through her company, LKP Impact Consulting, Parfitt works with cannabis and consumer products companies as a Fractional CMO on brand strategy/design, consumer insights and commercial go-to-market strategy. Her expertise and achievements have made her a renowned speaker at prestigious industry events such as the Cannabis Conference, Benzinga, Illinois Women in Cannabis, Cannabis Beverage Expo, Lackawanna College, and The Hatchery. As Vice President of Marketing & Customer Engagement at 4Front/Mission Dispensaries, Laurie played a crucial role by leading marketing efforts and engaging with customers., and she also held senior positions in marketing, sales strategy, operations, and finance at Topco Associates, Walgreens, Beam Suntory, and Kraft Foods. Laurie's educational background includes a Bachelor of Science degree from Michigan State University. Laurie serves on the advisory boards of Cannabis Business Times-Cannabis Conference & CannaReg Summit and has been a mentor, coach, and teacher for The Hatchery, Illinois Women in Cannabis, CIMA (Chicago Interactive Marketing Association), and Lackawanna College. Laurie's outstanding vision, execution skills, and results-driven approach make her a sought-after leader who can inspire and take any business to the next level.