Currently serving as the General Manager for Rise Carson City, the flagship retail location for GTI/Rise Dispensaries, Morris has worked in cannabis since early 2013, where he worked in the medical cannabis industry in Arizona as General Manager and Director of Retail Operations for The Giving Tree Wellness Centers. B.C. (Before Cannabis) he worked in hospitality management. Born and raised in Dallas, Texas, he attended Sul Ross State University in the west Texas town of Alpine where he studied Geology (B.S.) and Political Science/Economics. He has lived and worked in Denver, Phoenix, and currently is in Carson City, Nev.