Chief Brand Officer and Director of Public Policy, Curio Wellness
Wendy Bronfein is the Chief Brand Officer and Director of Public Policy at Curio Wellness. As a member of the executive leadership team, Bronfein drives the company’s legislative agenda across multiple states, oversees the Curio and Far & Dotter brands, and all corporate communications. Under her leadership, Curio Wellness has become Maryland’s leading medical cannabis company, securing over 90% brand awareness within the first year of operations.
With an eye toward expansion beyond Maryland, Wendy led the rebrand of Curio's inclusive franchise model, Far & Dotter, a contemporary, curated dispensary experience. This franchise opportunity is supported by the Curio Wellness Investment Fund, which provides women, minorities, and disabled veterans access to startup capital and operational infrastructure with a three-year path to 100% ownership.
Prior to joining Curio Wellness in 2016, Bronfein served as Creative Director of On-Air Promotions at LIVE! With Kelly & Michael and was a Managing Producer at BBC America from 2006-2010. She has also served in various freelance production roles in New York and Los Angeles working on shows such as The Andy Milonakis Show, Wanda Does it, and The Sharon Osbourne Show.